ARENA LAUNCHES NEW BRAND CAMPAIGN PLANET WATER

arena and LifeGate developed a glossary on the water together.From 22nd March until June 8th LifeGate will tell about 10 stories on their channels that will feature many talents inside and out of water. 10 keywords will lead us to discover the different dimensions of the...

celebrating its history, a new collection that journeys into the past in contemporary style

The launch of arena’s latest innovation in open water wetsuits, the Powerskin THUNDER, is a welcome announcement for athletes new to the sport, offering a clear-cut solution to their racing needs with an optimum mix of buoyancy, flexibility, thermal protection and comfor...

arena is pleased to announce the launch of Calypso Bay, a limited edition of racing suits from the company’s flagship Powerskin Carbon range. Drawing its design inspiration from the colours and patterns of the coral and crystal-clear waters of Australia’s Great Barrier R...

arena is pleased to announce the appointment of Malmsten AB as the new distributor of the brand’s products in Sweden. The deal extends the brand’s long-standing commitment to Swedish swimming, exemplified by their technical partnership with the country’s national federat...

arena is proud to announce the launch of Powerskin ST NEXT, a next-generation competitive swimsuit that is lighter, more durable, and is made from recycled fabrics. The suit’s exclusive limited-edition design celebrates and promotes sustainability with a unique print ins...

arena is pleased to announce the appointment of Kamila Pilwein as Global Marketing & Trade Marketing Director. Reporting to Deputy CEO Giuseppe Musciacchio, Kamila will lead the development of innovative marketing strategies for both B2C and B2B channels, guaranteein...

Global swimwear brand arena is pleased to announce that 2016 Olympic 100m freestyle champion, Simone Manuel, has joined their team of elite swimmers, signing a sponsorship through to the 2024 Olympics in Paris.

arena is pleased to announce a new sponsorship deal with young South African talent, Matt Sates. The 19-year-old broke three different world junior records in the space of six days in October, 2021, and went on to win the men’s title of the 2021 FINA World Swimming Cup. ...