arena presents the FIREFLOW collection.
I dive into the water to give meaning to all the effort put into training every day.
I dive into the water because that's where I feel good and at peace.
The noise of the crowd in the stands excites me, people's eyes on me light the fire of my passion.
I isolate myself, the external noise is muffled, and before going into the water there is only me and the pool in front of me.
I want to touch the wall first .
I want to connect with my element.
I feel my body charged and compressed, ready to go.
I feel my body light and relaxed. I am strong . I'm focused . I'm in balance .
I flow like water. Fueled by fire.
Designed in collaboration with our Elite Team, arena's FIREFLOW 2024 is the first collection where athletes actively participated in the creation process of the product.
Thanks to the personal contribution of Olympic and world champions, arena has created a collection that draws inspiration from a specific mental state of balance, the meeting point between absolute calm and the fire lit by passion.
In anticipation of the year's most important event, arena supports the athletes who will be the protagonists of the summer drawing this magical feeling that every swimmer has experienced in their mind and heart before diving at least once, on their swimsuits. swimsuits, accessories, and sportswear.
The FIRE represents the competitive spirit, passion, dedication, and perseverance of athletes, the driving force that pushes them to give their best. It's the fire burning inside, pushing the body to endure intense training and overcome obstacles and difficult moments, finding strength in our most instinctive and competitive side.
The FLOW is a mental state reached through self-awareness and control over one's technical gestures. It's a sensation of maximum concentration that almost allows one to stop thinking, trusting oneself until feeling the rhythm of one's body and letting the water carry us.
It's not surprising that in alchemy, water and fire are often seen as two opposing forces. The duality between water and fire can be seen as a reflection of the inevitable tension between control and impulse, instinct and contemplation. Two opposing forces that are necessary for transformation and growth. Water can cool and control the fiery passions of the human soul, while fire is the element that can awaken and energize the contemplative nature of the human mind.
Water and fire are in FIREFLOW two triangles that combined together in a perfect balance; only finding one's own personal balance will allow reaching our maximum potential. Flowing like water. Fueled by fire.
The FIREFLOW 2024 collection is available in the most beloved competition swimsuit models from Arena Carbon Glide and Carbon Air2 (Jammer, Open Back, and Closed Back), as well as the new revolutionary Powerskin Primo, featuring the innovative Hyperforce™ tensoelastic fabric capable of combining maximum compression during performance and the best comfort ever out of the water.
008679 : POWERSKIN PRIMO LE SL CB 950 : FIREFLOW RSP €675 008680 : POWERSKIN PRIMO LE SL OB 950 : FIREFLOW RSP €675 008678 : POWERSKIN PRIMO LE JAMMER 950 : FIREFLOW RSP €475
006341 : POWERSKIN CARBON AIR2 LE OB 950 : FIREFLOW RSP €460 006342 : POWERSKIN CARBON AIR2 LE CB 950 : FIREFLOW RSP €460 006344 : POWERSKIN CARBON AIR2 LE JAMMER 950 : FIREFLOW RSP €330
006346 : POWERSKIN CARBON AIR2 SL LE OB 950 : FIREFLOW RSP €460 006347 : POWERSKIN CARBON AIR2 SL LE CB 950 : FIREFLOW RSP €460 006345 : POWERSKIN CARBON AIR2 SL LE JAMMER 950 : FIREFLOW RSP €330
006310 : POWERSKIN CARBON GLIDE LE OB 950 : FIREFLOW RSP €575 006312 : POWERSKIN CARBON GLIDE LE CB 950 : FIREFLOW RSP €575 006314 : POWERSKIN CARBON GLIDE LE JAMMER 950 : FIREFLOW RSP €415 006311 : POWERSKIN CARBON GLIDE SL LE OB 950 : FIREFLOW RSP €575 006313 : POWERSKIN CARBON GLIDE SL LE CB 950 : FIREFLOW RSP €575 006315 : POWERSKIN CARBON GLIDE SL LE JAMMER 950 : FIREFLOW RSP €415
FIREFLOW is not just competition. The research for the perfect balance between instinct and calm is a lifestyle that accompanies the great champions in and out of the water, every day. arena celebrates daily work by bringing the concept of FIREFLOW also into training swimsuits, accessories, and sportswear.
WOMEN’S ARENA ONE FIREFLOW SWIMSUIT DOUBLE CROSS (2 COLORAZIONI) - RSP €67 WOMEN’S ARENA FIREFLOW SWIMSUIT CHALLENGE BACK (2 COLORAZIONI) - RSP €62 MEN’S ARENA FIREFLOW SWIM BRIEFS (2 COLORAZIONI) - RSP €41 MEN’S ARENA FIREFLOW SWIM JAMMER (2 COLORAZIONI) - RSP €53 COBRA EDGE SWIPE MR - RSP €100 COBRA ULTRA SWIPE MR - RSP €75 CUFFIA FIREFLOW (PRINT 2) - RSP €16 SPIKY III BACKPACK 45 ALLOVER - RSP €75 ARENA FIREFLOW HOODED SWEAT INSERTS - RSP €80
ph credit: courtesy by arena
ph credit: Mike Lewis
Ph Credit: © MINE KASAPOGLU © JACK SPITZER
