On the occasion of Pride month, arena launches the new edition of its "Let It Beat" capsule collection, in the name of unconditional love and mutual respect. "For whoever your heart beats, let it beat" is the inspiration for new and sparkling chromatic compositions, always veering towards the colors of the rainbow; the 2024 edition also includes a one-piece swimsuit with "lace back" and an 8.5 cm brief, both made of Max Life Eco fabric with at least 50% recycled polyester obtained from plastic bottles, resistant to chlorine and with protection UV UPF50+ integrated. Accompanying the collection, with the same graphic motif, are a soft 100% silicone cap and a comfortable 45lt backpack, particularly versatile, equipped with a larger main compartment and two external compartments with ventilated side pockets. All items will be available on arena's e-commerce and selected online retailers.
arena supports Athlete Ally and shares the values expressed by the association, which read as follows: “Sport remains one of the greatest socialization mechanisms in the world: it communicates values without relying on any language and its most successful participants are known and respected globally. And yet, an entire community of people remain systematically excluded from sport Athlete Ally believes that everyone should have equal access, opportunity and experience in sport, regardless of their sexual orientation, gender identity or gender expression.” https://www.athleteally.org/