Phlex and Arena Partner to Elevate Swimmers Through Global Virtual Swim Community

19 September 2024

Phlex, the leading innovator in swim tracking technology, is excited to announce a groundbreaking partnership with arena, the global Italian-based swimwear company synonymous with manufacturing premium competitive and fitness swimwear, goggles, swim caps and equipment. Set to transform the way swimmers connect, compete, and grow, this three-month (September 1 – November 30th) collaboration brings together swimmers from all corners of the globe, creating an unparalleled community where passion for the sport meets cutting-edge technology through the Virtual Swimming League (VSL).

Empowering Swimmers Through a Global Community

The partnership between Phlex and arena creates a dynamic platform where swimmers can connect, learn, and grow together. By joining the Virtual Swimming League, athletes can access exclusive training content, compete in global challenges, and interact with fellow swimmers worldwide. This community-driven approach empowers swimmers, providing them with the tools and motivation they need to achieve their personal best.

Train with arena Superstars

As part of this innovative digital community, swimmers will have the unique opportunity to train alongside some of the sport’s most celebrated champions. Olympians and World Champions from the arena roster of athletes are now part of the Phlex VSL. arena Champions will be ambassadors of the Virtual Swimming League, encouraging participants to earn points and motivating each team during the competition. This level of access allows swimmers to elevate their training and feel connected to the sport’s elite, no matter where they are. arena is the sponsor of 20 swimming Federation and 40 individually sponsored swimmers and para swimmers. In addition, over 750 athletes sported the arena brand in the 2024 Olympics and Paralympics.

Engage, Compete, and Earn Exclusive Rewards

The Phlex VSL is powered by the innovative Splash Score system, transforming every swim into a competitive event. Swimmers can earn points by engaging with the community, participating in challenges, and achieving their training goals. These points can then be used to unlock a variety of exclusive rewards, courtesy of arena.

These rewards not only reflect the swimmers’ dedication and hard work but also symbolize the spirit of excellence and community that Phlex and arena strive to foster.

Join Dynamic Teams and Compete Globally

Swimmers can join dynamic teams - Speed or Endurance. These teams, led by renowned swimming influencers and champions, offer unparalleled guidance and motivation. The platform encourages both competition and collaboration, enabling swimmers to connect with peers worldwide and push their limits together.

Join the Global Swim Revolution

By joining the Phlex Virtual Swimming League, swimmers are stepping into a new era of training, one where technology and community come together to create a truly global experience. Whether you’re a seasoned competitor or just starting, the Phlex VSL provides a supportive and motivating environment to help you reach your goals.

Track Your Progress with Precision

The Personal Progress Dashboard allows swimmers to monitor their progress with a detailed analysis of their technique, split times, and efficiency. This precision tracking helps identify areas for improvement and celebrate achievements, making the training process more effective and rewarding.

A Vision for the Future of Swim Training

Marcin Cieslak, Founder & CEO of Phlex, expressed his excitement about the partnership: “This collaboration with Arena and the inclusion of such distinguished athletes marks a new era for the Phlex Virtual Swimming League. We are dedicated to providing swimmers with the best tools and insights to achieve their full potential, and this partnership embodies that commitment.”

Filippo Antoniello of arena added, “This partnership with Phlex allows us to support swimmers on a global scale like never before. By combining our expertise with Phlex’s innovative technology, we’re providing swimmers the best experience in swim tracking and to be part of a vibrant, digital community.”

Join the Revolution in Swimming

For more information about the Phlex Virtual Swimming League and to join the community, visit www.phlexswim.com or download the Phlex Swim App for iOS or Android. Don’t miss the chance to train with the best, compete globally, and take your swimming journey to new heights with Phlex and arena.

Press Contact: Phlex Sports Co. Ryan Rosenbaum, Chief Product Officer rrosenbaum@phlex.us

About Phlex Swim

Phlex Swim is a pioneering technology company dedicated to revolutionizing swim training through advanced tracking systems and community engagement. Founded by former University of Florida student-athletes, including Olympians, Phlex aims to empower swimmers of all levels with the tools and insights needed to reach their full potential.

About arena

Since 1973, arena has revolutionized the world of water sports through intense collaboration with world-class athletes and the development of cutting-edge competition swimsuits. Today, this spirit of collaboration and innovation lives on through the continuous development of advanced materials and Italian design that improves the performance, style and expression of all those who choose arena. From racing in the swimming lanes to living in style, arena is dedicated to providing all swimmers with the tools they need to express themselves, feel confident, win and achieve more. For more info: https://www.arenasport.com/en_us/