October 2025 – In honor of Breast Cancer Awareness Month, arena is excited to introduce the 2025 edition of its Breast Cancer Awareness Collection. This initiative aims to emphasize the importance of early diagnosis and support individuals affected by breast cancer. For this edition, 50% of the total profits from sales will be donated to Keep A Breast Foundation in Europe, an international nonprofit organization dedicated to reducing breast cancer risk and its global impact through art, education, prevention, and action. This marks the fifth consecutive year of collaboration.
The Keep a Breast Foundation marks its 25th anniversary this year. What began as an exhibition of breast casts in 2000, has since expanded to become an organization uniquely characterized by its dedication to empowering young individuals across the globe with essential breast health education and unwavering support.
arena Breast Cancer Awareness collection features shades of pink with an overlapping wave pattern, a nod to the theme of water waves, which has always been a primary element for arena.
This year's capsule includes two women's swimsuits (with lace back and lightdrop back), a men's 7cm brief, an HD swim cap, and an arena One Go Backpack 45L. Both swimsuits are made from 100% recycled polyester.
“For the fifth consecutive year, arena and Keep A Breast are joining forces to launch the 2025 edition of our breast cancer awareness collection.”, says Maritxu Darrigrand, President of the Keep A Breast Europe association. “We are truly delighted by this ongoing collaboration, which helps spread our message further into the world of sports and connect with thousands of young people. Our mission is to reduce breast cancer risks and its global impact through art, education, prevention, and action. We strongly believe that early detection is the key to prevention. Our free app features a step-by-step self-check guide, already embraced by over 50,000 users who appreciate its simplicity and accessibility.
We are also deeply grateful for the support of arena’s top athletes — joining forces like this truly has the power to save lives.”
We are also deeply grateful for the support of arena’s top athletes — joining forces like this truly has the power to save lives.”
“Our commitment goes far beyond financial support “- says Kamila Pilwein, Global Marketing & Trade Marketing Director of arena. “Rooted in our core value of uplifting the communities we serve, including the Planet Water community, we are devoted to standing alongside those bravely facing breast cancer—offering not just encouragement, but ongoing, meaningful support every step of the way”.
arena's support and that of its exceptional athletes have been a key element in our commitment to contributing to such an important cause.
“Breast cancer can affect anyone — says Leonie Beck 5km and 10km open water world champion (Fukuoka 2023)- “I've seen it in my own family.' A few years ago, my aunt was diagnosed, but thanks to early detection and the right treatment, she was able to overcome it. Seeing her journey first hand showed me how crucial awareness and regular check-ups are. That’s why I’m proud to support arena's campaign and the work of Keep a Breast. Together, we can raise awareness, promote prevention, and ultimately save lives ”.
Noé Ponti, Olympic medallist 100m butterfly (Tokyo 2020) says, "I am very grateful to arena for involving me as a testimonial to promote fundraising for the Keep A Breast Foundation through the sale of the new Breast Cancer Awareness collection, on the occasion of Breast Cancer Awareness Month. I have long been sensitive to the issue of prevention of this disease, as well as cancer research in general. It is therefore with belief and emotion that I have agreed to collaborate with Arena in this initiative, which I hope will have all the success it deserves, in support of such an important cause. Every little gesture matters: join us in making a difference!"
With this limited-edition collection, arena embraces the critical role of education and early diagnosis and will launch and promote the collection during "Pink Month" in October, dedicated to this important cause.
https://www.arenasport.com/it_it/breast-cancer-awareness
https://www.arenasport.com/it_it/breast-cancer-awareness
