A dive into innovation, performance, and sustainability with the Vitalife collection
Tolentino, Italy / December 2025 – arena, one of the leading brands in the world of swimming, is presenting its first collection of swimsuits made with the renewable LYCRA® EcoMade fibre, raising the bar of innovation with an absolute novelty. This project celebrates the connection between the body and nature, transforming every movement into a gesture of awareness and style.
The Vitalife Fabric: Performance and Sustainability
At the heart of this collection is Vitalife, a revolutionary fabric that combines high performance with a profound commitment to sustainability. Its uniqueness lies in the use of an innovative LYCRA® elastomer composed of 70% plant-based materials, primarily corn, a renewable resource harvested annually. The new fibre offers a concrete and sustainable alternative to traditional fossil raw materials, while guaranteeing the same performance as the original LYCRA® and proven resistance to degradation caused by chlorine, UV rays, and sun creams.
Style and Functionality for Every Woman
The collection is aimed primarily at those who do not compromise between style and performance, with a particular focus on sustainability. The swimsuits are offered in three distinct models, designed to enhance every silhouette and perfectly adapt to the needs of every woman:
· Single shoulder: for a femininity expressed with elegance.
· O back: a comfortable and trendy design for those seeking a modern look.
· Swim pro-back: ideal for swimmers facing intense training, without sacrificing style.
Colors that Tell the Story of Nature
The color palette is an ode to nature, with ethereal and pastel shades that evoke lightness and elegance, mixed with intense and dusty colors, an echo of earthly strength. Deep blues, on the other hand, recall the hidden life of the ocean, creating a harmonious dialogue between the aquatic and terrestrial worlds.
Each model is available in three color variations, in a mix of shades that combines earth tones and pastel hues: Morocco-Valencia, Film-Stone blu, and Caviar-Valencia.
“Since I was little, I had to deal with asthma, a condition that limited my breathing and my freedom – said Sahika Ercümen Turkish freediver who hold several records. “To overcome this challenge, I started practicing swimming and, later, freediving. Water was not just a sport for me, but real therapy and salvation. Immersing myself transformed my relationship with breathing, allowing my respiratory problems to progressively improve until they almost disappeared. But water also became the stage for a continuous challenge with myself, a challenge that pushed me beyond my limits and allowed me to achieve many world records. It is proof that what seems like a weakness can become our greatest strength.
Today, I am honored and profoundly happy to have become an ambassador for the ‘Vitalife’ swimwear line, because the values embodied in these designs are also my own. The dedication to protecting nature and in particular the care and respect for water are the same ones I firmly believe in. I love how their colors vibrate and are inspired by the Earth's palette, with shades ranging from the deep sea to the horizon, ideally uniting the sky and the water. For me, Vitalife’. is a manifesto that celebrates life, the environment, and well-being. They are values that I will carry with me in every dive”.
“At arena, we are committed to creating high-performance swimwear that is durable, chlorine-resistant, and safe”. stated Peter Graschi, CEO of arena.” Many of our products already feature recycled fibres such as nylon and polyester, and our collaboration with the LYCRA Company, marks a further step towards sustainability. By introducing bio-derived elastane—sourced from renewable materials—we reduce reliance on virgin fossil-based resources without compromising on quality.
Using responsible fibers, such as recycled, organic or bio-based, is part of our broader commitment to environmental protection and responsible innovation.
This choice reflects our long-term vision as a Società Benefit, where business success goes hand in hand with social and environmental responsibility. Through trusted partnerships and rigorous testing, we ensure that sustainable materials continue to meet our exacting standards of performance, while contributing to meaningful, lasting change”.
“The LYCRA Company, always at the forefront of innovation in the textile world, is actively committed to reducing greenhouse gas emissions throughout the value chain. We believe that every player in the supply chain—from suppliers to brands, up to the final consumer—has a fundamental role. Only through shared commitment can we build a truly sustainable future for future generations,” declared Alistair Williamson, Vice President EMEA & South Asia of The LYCRA Company.
This collection, therefore, goes beyond a simple swimsuit, celebrating a new way of experiencing sport and fashion, in harmony with the environment. Vitalife is not only a cutting-edge technical proposal but also an invitation to swim while respecting the environment around us, transforming every stroke into a gesture in favor of the planet.
The collection will be available online on the website www.arenasport.com starting December 4th. In 2026, the collection will also be available in the best sports stores.
https://www.arenasport.com/en_row/vita-life
