Since 1973 arena is committed to promote an active lifestyle, in and by the water.
This passion inspires the company to continuously address the impact that its activity has on planet and to choose partners sharing the same.
We are all connected by water, which covers 70% of the Earth’s surface and makes up 65% of the human body. arena is committed to protecting our most essential element and to build a better future for our communities.
arena has therefore partnered with zeroCO2, an international organization committed to mitigating the effects of global warming through reforestation with high social impact.
F For 2022, arena will support zeroCO2’s “marine reforestation” project, which involves planting a meadow of Posidonia organica (a seagrass plant commonly known as Neptune grass or Mediterranean tapeweed) in the Aranci Gulf, restoring the marine balance along the north-east coast of Sardinia, Italy. The project, created in collaboration with Worldrise, a non-profit working to protect and improve the ocean environment, plans to repopulate 100m² of seabed through the transplantation of 2,500 Posidonia plants. The underwater reforestation project is designed to safeguard the habitat and marine biodiversity, absorbing CO2 and releasing oxygen to help counteract the acidification of the oceans and combat coastal erosion.
Posidonia is one of the most effective marine plants in the Mediterranean for carbon storage. Its ribbon-like leaves, up to 1 meter long, capture CO2, and 1m² of Posidonia can generate up to 20 litres of oxygen every day through photosynthesis. The Posidonia underwater meadows are among the most threatened ecosystems on Earth; over the past 50 years, between 31% and 50% of Posidonia have been lost in some areas, mainly due to human activity such as trawling or indiscriminate anchoring. Posidonia are also critical for biodiversity, as one hectare of the marine plant can accommodate up to 350 different species of animals, equivalent to about 20 - 25% of Mediterranean species.
arena CEO Peter Graschi commented: “At arena we all share a passion for sports and life in and around water. Water is at the core of our brand. We want everyone today and in future generations to enjoy swimming and water sports. Human activities and the increase in CO2 emissions are seriously threatening our coastal and marine ecosystems, and the oceans absorb up to 30% of the CO2 produced worldwide, making an essential contribution in limiting global warming. As we mark Earth Day this year, we are very proud to partner with zeroCO2 on marine forestation in Sardinia. We look forward to seeing the project kick off in Aranci.”
