WATER SAFETY DAY: ARENA AND SICS PARTNER FOR MARITIME SAFETY

15 May 2026

arena, the global leader in swimwear, has announced its support for the Italian Rescue Dog School (SICS – Central-Southern Section), a center of absolute excellence in nautical rescue.

This synergy fits perfectly within the Planet Water brand manifesto — the place where our community lives with confidence: from competition to everyday performance, all the way to the pursuit of a healthy and recreational lifestyle. Water is the essential element that unites us all as human beings and, for this very reason, it must be experienced in complete safety.

As passionate supporters of water sports, we are committed to creating a strategic impact on the community through our Community Impact Plan, rooted in the values of Learn, Love, and Protect (Water).

Supporting SICS represents the tangible expression of this vision, combining the promotion of an active lifestyle with the responsibility of swimming safely, while protecting and enhancing the very element that defines us.

The SICS/ARENA Canine Rescue Units will serve as outstanding ambassadors, bringing the shared values of both organizations to beaches and coastal communities, primarily engaging younger generations through operational and educational activities focused on water safety and respect for animals and nature.

This collaboration is realized through a donation of arena technical products to support the operational canine rescue units.

arena will provide specialized technical equipment to teams active throughout Central and Southern Italy, directly contributing to daily rescue and prevention activities. The units will receive technical gear focused on high-performance swimwear, designed to ensure maximum comfort and the freedom of movement necessary for operators in every intervention scenario.

“We believe that water safety is a fundamental and shared value,” says CEO of arena Peter Graschi. “On the occasion of International Water Safety Day, partnering with SICS means supporting international excellence and making a concrete contribution to safeguarding human life. We want to stand by those who put their expertise and courage at the service of others.”

“The collaboration with arena represents significant recognition for our K9 units,” adds Roberto Gasbarri, SICS Representative. “Technical support is essential to operate under the best conditions and ensure effective interventions. Both arena and SICS are recognized leaders in their respective fields; it is truly remarkable that they have joined forces to achieve such vital social goals.”

About SICS (Central-Southern Section)

As part of the largest European organization dedicated to training rescue dogs and their handlers, the SICS Central-Southern Section has operated for over 30 years as a Civil Protection volunteer association. Its impact is substantial:

30+ rescues on average per season.

Over 20,000 annual volunteer hours.

100+ Highly Trained K9 Units deployed every summer across Italy's major public beaches.

Elite Capabilities: Units are specialized in deployments from helicopters, patrol boats, and jet skis.

Thanks to its authority and expertise, SICS collaborates internationally to train rescue dog units with countries such as France and the United States, having already completed programs in Germany and Spain. Beyond emergency response, SICS focuses on education and prevention in schools, as well as social projects providing assistance and support to vulnerable groups. At the heart of it all remains the unique bond between dog and handler, built on mutual trust and respect.