arena, a leader in the world of swimming, has always dedicated itself to creating authentic products that reflect the company’s legacy of attention to detail, passion, excellence, and quality. The brand's journey began in 1973, following the legendary achievements of Mark Spitz at the Munich Olympics.
arena's name has long been associated with great swimmers, and it's thanks to their contributions that the brand has been able to build its value and credibility over time. Arena swimwear is developed with constant feedback from athletes, and its designs evolve as new emerging talents make their mark. Whether for professional or occasional swimmers, arena costumes are timeless icons of performance, research, and quality—much like the enduring passion for swimming itself.
Celebrating over 50 years of activity, arena is a global brand that has made its mark in the pool and is expanding into beachwear as well. The Timeless Collection expresses the authenticity arena has preserved over the years, continuously evolving while remaining true to its roots. Featuring contemporary colors and functional cuts, the designs maintain the brand's most distinctive traditional elements. To celebrate its timeless authenticity, the collection features solid-colored swimsuits, which have always been a hallmark of Arena.
The Timeless Collection includes one-piece and two-piece swimsuits, as well as briefs, low-waist styles, and jammers—each of which has remained exclusive and relevant across generations. The swimsuits are characterized by unique designs, made with high-quality sustainable fabrics. All models in the Timeless Pool line are crafted using MaxLife Eco fabric, which contains at least 50% recycled polyester, is resistant to chlorine, and is ideal for frequent training sessions.
Here are some key models from the collection:
Team Swimsuit Challenge Solid: A women’s one-piece with thin supportive straps, a high leg cut, and a wide back opening. Available in Water and Shocking Pink.
Team Swimsuit Swim Tech Solid: A modern women’s swimsuit with a high leg cut, round neckline, and wide back opening that ensures freedom of movement and a perfect fit. Available in Artic Lime, Blue River, and Future Dusk (the 2025 color chosen by WGSN and Coloro).
Team Swim Top Tie Back and Bottom: A practical monochrome bikini with a tie-back top and an athletic design bottom.
Arena One Biglogo: An iconic one-piece swimsuit made from a single piece of fabric, featuring an audacious cut at the waist and hips that enhances the figure. Available in Dark Sage, Water, and Plum.
Team Swim Low Waist: A men’s low-waist short developed in collaboration with arena’s athletes, offering a reduced fit with a side height of 14cm. Offered in the timeless Royal color, this style is a favorite of intensive swimmers.
Team Swim Briefs: The color of the year, Future Dusk, celebrates one of the classic men’s swimsuit styles: the brief, with a medium side height of 7cm. A shape suitable for both competitive and casual swimmers.
Team Swim Jammer: Originally popularized in the late '90s, the Team Jammer remains a classic choice for male swimmers, with a 45cm side length offering greater leg coverage and added support for the quadriceps. Made with MaxLife Eco, the jammer provides unmatched durability and freedom of movement. Available in Red and Navy for the FW25 collection.
These designs represent the Timeless nature of arena’s commitment to the sport, providing exceptional swimwear for athletes who see swimming as a lifelong passion.
