Design, innovation, and technology are the characteristics that define the collections of arena, which presents its new Beachwear collection for summer 2023.
Designed for beach activities and for living it, in and out of the water, the Beachwear collection keeps all the expertise of the leading brand in the waterwear segment, translating it into a line of beachwear with refined fabrics and a perfect fit.
Designed for beach activities and for living it, in and out of the water, the Beachwear collection keeps all the expertise of the leading brand in the waterwear segment, translating it into a line of beachwear with refined fabrics and a perfect fit.
"Inspired by performance DESIGNED TO FIT." is the claim that characterizes the entire collection, the meaning of which encompasses the brand's experience in always creating quality and high-value products in the world of water sports, with a know-how technological how that is transmitted across the entire range of Beachwear products.
Furthermore, arena is committed to sustainability: all the new models are characterized by high quality fabrics, made with high precentages of recycled raw materials from cutting-edge Italian fabric producers, demonstrating constant respect for the environment, with attention to the utmost comfort combined with style and current trends.
The focus for the summer season is the men's line of the arena Beachwear collection: briefs, shorts, boxers or Bermuda shorts, in solid colors or with lively prints, are characterized by attention to detail, unique design and fabrics from recycled processes. In fact, for arena, attention is fundamental in offering products that follow the dictates of a responsible and sustainable fashion that favors, even in the men's section, a perfect choice of style not only for those who love sports by the sea, but also simply for living the beach on more casual occasions, perhaps wearing a bathing suit for an aperitif at sunset!
Among the most significant men's proposals, the models of the Evo line stand out, made in 4-way stretch fabric with high percentages of recycled polyester, drawstring with smart lock, shaped and heat-sealed side panel, internal mesh pocket, extra comfort brief. Perfect combination of style, design and function; the boxers from the Pro-File line, available in different colors and inspired by the tapings found in arena competition costumes; and those Water inspired Prints, super colorful and lively, with prints inspired by the campaign theme of the "Planet Water" brand. Last but not least, is the announcement of the new arena campaign which highlights the bond with water shared by all those who celebrate this primary element, the basis of a healthy and active lifestyle.
Even the women's Beachwear proposals are in line with current trends and made in eco-friendly fabrics, always with the utmost respect for the environment. One-piece swimsuits, printed bikinis or in elegant neutral colors, available with classic or triangle bra and midi and maxi briefs, in bright and super cool colors!
Finally, the line is completed by various accessories: first of all, the new waterproof Drybag big logo with roll-up closure - to protect the contents from water and sand - but also towels, ponchos, rock shoes and organic cotton t-shirts to be combined with swimsuits for a perfect total look!
The arena Beachwear collection is available online on the brand's e-store starting May 3 at the link: www.arenasport.com
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