arena today confirmed the appointment of Florian Übleis as Chief Digital Sales Officer. Reporting to Giuseppe Musciacchio – Deputy CEO, Florian will form part of arena’s executive leadership team.
Florian has been charged with maximizing sales growth across arena’s own E-Commerce channel as well as relevant online marketplaces
Florian will expand the international e-commerce team, with new competences based at the headquarters in Tolentino, Italy as well as at the office in Munich, Germany.
“E-commerce is key part of our growth strategy. We therefore need a strong leader to drive forward growth and deliver innovation and results for our customers. We were delighted that Florian saw the potential to join us at arena and I am looking forward to an exciting journey together. Welcome to the arena team!” commented arena’s CEO Peter Graschi.
An expert in online marketing and e commerce projects, Florian has more than 15 years of professional experience in all parts of e-commerce. He has held leadership positions in digital sales and marketing with brands such as 1-2-3.tv (Germany's third largest teleshopping station), Verlagsgruppe Weltbild and Reich Online Solutions (part of the CALIDA Group).
“I am very much looking forward to the new challenges and the opportunity to work for such a well-known brand with deep roots in the sport of swimming. With an incredible heritage and a bright future, it’s an exciting time for arena to build a strong e-commerce platform. I can’t wait to immerse myself in a brand with such strong values which continues to attract loyal customers,” commented Florian Übleis.