arena confirmed the appointment of Oliver Pfaff as the new Sales Director for Germany and Austria. 2022 will be a landmark year as the business emerges from the global pandemic and the brand builds towards its fiftieth anniversary in 2023. The company is committed to unlock the full potential in Germany and Austria, and Olivier Pfaff will take the lead in driving growth in these important European markets.
“Oliver has been charged with increasing the market share in our core business by strengthening our leadership position in traditional retail channels and leveraging the expansion of arena’s digital channels. Key to success in Germany and Austria will also be to build the brand’s awareness and sales with people enjoying life in and around water” commented arena’s Chief Sales Officer Luca Belogi.
Oliver joins arena with a wealth of experience from a number of different industries and brands. For the last 3 years, he has been Head of Key Account Management for Marcolin, which has a leading position in designing and manufacturing quality branded sunglasses and optical glasses. Olivier has also built up a track record of success in sales and marketing over the last 15 years with prestigious and fast-moving brands such as Diageo, Danone and Storck.
“I’m really excited to be joining arena and looking forward to work with the talented sales team. The arena brand is already very strong in Germany and I value working in a culture that is constantly pushing for improvement in its products and operations. I’m relishing the chance to build on arena’s strong presence in the swimming and the challenge of establishing arena as a lifestyle brand for people who love the water like we do” commented Oliver Pfaff.