„Seit über vierzig Jahren besteht unsere Mission als Sportmarke darin, Menschen zum Sport einzuladen, damit sie fit und gesund bleiben. Wir sind stolz darauf, einen Beitrag zur Sicherheit derer zu leisten, die täglich in der Schusslinie stehen und für unsere Gesundheit kämpfen“ so Giuseppe Musciacchio, CEO von arena.
About arena: Since 1973, arena has created and marketed waterwear products for competitive swimmers and swimming fans worldwide, and is universally recognized as one of the premium brands of high quality swimwear and equipment. Over the last 45 years, arena has developed strong expertise in creating best-in-class products with particular focus on the pool segment, while also expanding into leisure and beach wear. Today the arena brand has a presence in 116 countries around the globe. With direct representation in Italy, France, Germany/ Austria and the United States, the group also employs a network of 35 qualified business partners in more than 100 countries, while the Japan-based Descente Ltd owns and manages the brand in 11 countries of the Far East. arena’s ties to the world of sport, and swimming in particular, are reinforced through sponsoring activities at different levels, including governing bodies, national federations, athletes and clubs. In an historic agreement signed in early 2014, arena became a principal sponsor and technical partner of the swimming world’s governing body, FINA (Federation Internationale de Natation). In addition, arena is technical sponsor and official supplier to many swimming federations including the United States, Australia, Netherlands, Italy, Hungary, Germany, Poland, Sweden, Croatia, Norway, South Africa, Austria, Romania, Czech Republic, Finland, Portugal , Greece and Estonia.