arena is pleased to announce the appointment of Malmsten AB as the new distributor of the brand’s products in Sweden. The deal extends the brand’s long-standing commitment to Swedish swimming, exemplified by their technical partnership with the country’s national federation for over 10 years, and their sponsorship of Swedish swimming legend Sarah Sjöström and past champions including Therese Alshammar and Stefan Nystrand.
Malmsten has been involved in the swimming realm since their founding in 1974, and has a well-established base from which to distribute the range of arena products throughout Sweden. Today the company is widely known in the swimming world for their racing lane lines, which for decades have been used worldwide at the sport’s pre-eminent competitions, including seven Olympiads and numerous World and European Championships.
“Like arena, Malmsten has around 50 years’ experience in competitive and fitness swimming,” said arena CEO, Peter Graschi, “so we have a lot in common, from the grassroots level to the top international stages. Along with our strong presence and partnerships with Sweden’s national federation and its individual athletes, we look forward to a truly fruitful collaboration with Malmsten, and that we can become the leading provider of waterwear in the Swedish market.”
“We are proud to become the official arena distributor for Sweden,” said Malmsten CEO, Marcus Malmsten, “and to extend our range of world leading products for the aquatics industry.”
arena expressed their sincere gratitude to their previous distributor, Waterproof Sports AB, with whom the brand had a successful partnership for 12 years.